Director of Digital and Omnichannel Engagement

Omnichannel Engagement Strategy: Advanced proficiency in integrating digital, omnichannel and traditional marketing channels, enhancing customer journey experience. My work at Novavax and Galderma involved developing country-specific, customer-focused plans, resulting in significant improvements in reach and engagement among healthcare professionals.
Marketing Operations: My expertise spans the full spectrum of multichannel marketing, from the planning and execution of digital campaigns to the coordination of cross-functional teams. At Bristol Myers Squibb, I led initiatives that promoted innovative medicines across 23 ex-US markets, achieving flawless delivery of marketing tactics.
Digital Capabilities & MarTech: Experienced in scaling digital capabilities across regulated life sciences environments, including Veeva CRM, Salesforce Marketing Cloud, approved emails, interactive visual aids, websites, HCP portals, SEO/SEM and media strategy.
Certified Agile Leadership: Demonstrated ability to lead cross-functional teams and vendors, collaborating with global marketing, medical, sales and analytics, to drive strategic initiatives across diverse markets.
Project Management & Operational Excellence: Experienced in project coordination, operational processes, and execution of omnichannel and digital marketing projects.

Pedro Silva