Pedro Silva
Director of Digital and Omnichannel Engagement · Pharma & Biotech
I lead digital and omnichannel engagement for Santen in EMEA. I've worked in pharma and biotech marketing for more than 20 years, from global launches to regional strategy.
Originally from Portugal, where I started my career, I later lived and worked in Barcelona and am now based in Zug, Switzerland. I work with global, regional and local teams in regulated life sciences environments.
This page is the short version. The full story is on LinkedIn.
View my LinkedIn profileWhat I work on
- Omnichannel strategy and next best action programmes
- AI adoption in regulated marketing: Copilot agents, AI-assisted content production and review
- Marketing technology: Salesforce Marketing Cloud, Veeva CRM, approved email, websites and HCP portals
- Cross-functional team leadership and agency partner management (Certified Agile Leadership)
Where I've applied it
- Santen. I run the regional omnichannel strategy for an ophthalmology portfolio: scaling next best action programmes, building AI capability in the marketing team, and putting measurement in place that connects engagement to results.
- Bristol Myers Squibb. I led multichannel campaigns for innovative medicines across 23 ex-US markets.
- Novavax and Galderma. I built country-specific omnichannel plans for engaging healthcare professionals.
Latest writing
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Interested in omnichannel strategy, AI in pharma marketing, or customer engagement in life sciences? Let's connect.
Email me LinkedIn