Pedro Silva
Director of Digital and Omnichannel Engagement · Pharma & Biotech
I lead digital and omnichannel engagement for Santen in EMEA. 20+ years in pharma and biotech marketing, from global launches to regional strategy.
I have an international background across Portugal, Spain and Switzerland, working with global, regional and local teams in regulated life sciences environments.
This page is the short version. The full story is on LinkedIn.
View my LinkedIn profileWhat I work on
- Omnichannel strategy and next best action programmes
- AI adoption in regulated marketing: Copilot agents, AI-assisted content production and review
- Marketing technology: Salesforce Marketing Cloud, Veeva CRM, approved email, websites and HCP portals
- Cross-functional team and agency leadership (Certified Agile Leadership)
Where it worked
- Santen. I run the regional omnichannel strategy for an ophthalmology portfolio: scaling next best action programmes, building AI capability in the marketing team, and putting measurement in place that connects engagement to results.
- Bristol Myers Squibb. I led multichannel campaigns for innovative medicines across 23 ex-US markets.
- Novavax and Galderma. I built country-specific omnichannel plans that improved reach and engagement with healthcare professionals.
Latest writing
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Interested in omnichannel strategy, AI in pharma marketing, or customer engagement in life sciences? Let's connect.
Email me LinkedIn