Pedro Silva

Multi-Channel Marketing & Digital Capabilities
Pedro Silva - Senior Manager Multi-Channel/Digital Marketing Operations

Career Summary

  • A dependable, hands-on and top-performer Senior Manager with a history of success and substantial experience in Multi-Channel Marketing and Digital Capabilities in Biopharma/Pharmaceutical industry
  • Expertise in leading the planning of multi-channel/digital marketing tactics for several EU markets
  • Strong leadership and management skills with proven record of accomplishment steering the design & build, execution and deployment of global digital projects
  • Holds an Executive Education Program for Management Development at IESE Business School

Work Experience

Marketing Operations Team Lead

Bristol-Myers Squibb (Switzerland)
08/2015 - Present

Making optimum utilisation of multi-channel marketing capabilities to promote innovative medicines and immuno-oncology across 17 ex-US markets

Accomplishments:

  • Lead the design, planning, flawless execution and delivery of multi-channel marketing tactics
  • Coordinate and supervise Digital Hub, internal stakeholders and external partners (vendors, agencies, production hubs) activities
  • Expertise in Digital Capabilities include web, mobile, field triggered/approved e-mails, e-detailing (interactive visual aids) and others according to the Company's multi-channel marketing strategy, standards and operating models

Specialties:

  • Multi-channel Marketing
  • Operational Excellence
  • Digital Capabilities
  • Project/Program Leadership
  • Marketing Operations

Global Web Project Manager / Product Owner

Mettler-Toledo (Switzerland)
01/2014 - 07/2015

Generated sales leads and attained new revenue generating web projects through identification and transformation of business opportunities

Accomplishments:

  • Accelerated innovation, increased conversion rate and customer engagement with the introduction of new online services and features on www.mt.com, resulting in generation of sales leads +10% YoY
  • Maximised E-Business programs efficiency through strong analysis, scoping, prioritization of business opportunities, and active stakeholders management

Specialties:

  • Project Management
  • Digital Marketing
  • Digital Optimization
  • Customer Experience
  • Digital Strategy

Web Project Manager

Bayer HealthCare (Barcelona, Spain)
02/2008 - 12/2013

Supported affiliates of the Bayer group in the EMEA region by steering the design, build and implementation of web and e-business projects

Key Contributions:

  • Led the transformation and evolution of local intranet portals, corporate, and marketing web sites as well as e-business solutions
  • Supported 12 countries in the EMEA region by analysing demand, defining accurate project scopes and roll-out plans

Specialties:

  • Project Management
  • Online/Digital Marketing
  • Data and Analytics
  • User Experience

E-Business Specialist

Bayer HealthCare (Lisbon, Portugal)
09/2004 - 01/2008

Webmaster in charge of e-business platforms, the local intranet, marketing and corporate websites

Accomplishments:

  • Determined user and business needs for new or optimised e-business solutions and carried out detailed analysis of requirements, conceptual design, project planning and implementation
  • Successfully devised and implemented new web-based solutions, which reduced business costs, improved efficiencies and transformed ways of working

Specialties:

  • E-business Manager
  • Intranet & Internet Manager
  • Web Content Manager
  • Marketing Communications

Education

  • Executive Program for Management Development
    IESE Business School (Germany)
  • Master in Digital Marketing, Online Communication & Business
    Universitat Autònoma de Barcelona (Spain)
  • MSc in Computer Science
    Universidade Independente, Lisbon (Portugal)

Languages

  • Portuguese (Native)
  • Spanish (Native)
  • English (Professional)
  • German (Basic)